I still have that little dream inside me that longs to open up a human-powered shop somewhere like Charleston, that might sustain it... or maybe online... Where we would sell all locally made products like surfboards, SUPs, skateboards, bicycles, and kayaks; including related gear and t-shirts (etc) created by local artists. Products made for a lifestyle that embraces both recreation and utility, and a community that understands its importance. I have no clue as to how to have this shop actually make a profit, but know instinctively that it could by building active and involved communities around it. I can see the shop, events & marketing in my head so clearly, and know that this could be something amazing. I even know what I want to call it (but I'll keep that to myself for now) and who would work with me.
But where to begin? And where to get the money to start this? Thats always my problem. I want to jump right into the deep end, whoopin' & hollerin'. I just know that it can't be run on a normal business model, which puts the local craftsmen that create the beautiful products at a disadvantage. And I know that, while the ultimate goal is to make money, slow & sustained growth is always better than making a quick profit but over-reaching.
I've talked before about creating a sustainable life/community, so how does this play into that plan? Is there a plan; a method to the madness? At what point do I say, "that was just a dream of something fun to do"? Am I even capable of letting something go?
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